Our approach is centered on the intersection of data-driven insights and creative ingenuity.
We believe that successful branding is a harmonious blend of left-brain analytics and right-brain creativity.
10
Selected works
Under Armour
2000
brand strategy
creative direction
product design
established original brand look + feel, while launching award-winning national campaigns, developing product innovations, and aligned talent and product to the under armour brand message "Protect this house!" Which I wrote also, bt the way.
Sagamore Spirit
2016
brand strategy
creative direction
Established brand identity and personality for sagamore spirit rye whiskey. our team also worked on the brand story and distillery tour aesthetic and experience.
Sagamore PENDRY Hotel
2016
Art Direction
retail
strategy
worked with the montage hospitality team to establish the brand identity, personality, and story for the award-winning sagamore Pendry hotel in Baltimore, md.
Copper Compass Distillery
2020
brand identity
strategy
workd with the copper compass founding team to establish the brand name, identity, story, and personality for award-winning rum brand copper compass.
Bud's Beverages
2023
Art Direction
Digital Design
concept and brand development for craft cannabis cocktail brand Bud's beverages. Thought generation created the logo and concieved the national launch plan including marketing and public relations.
CULTURE Wireless
2023
Art Direction
Webflow
strategy
the rebrand of culture wireless challenged our team to ideate the look and feel of a minority owned-brand posed to deliver the next innovation in home internet, while having meaningful social impact.
Bevi App
2022
Art Direction
strategy
we were responsible for the Concept, marketing, public relations, brand and product development for an app in the food & beagerage space.
10
Meet our team
innovative beings with diverse backgrounds
Our small, full-service creative studio offers a wide range of services to help bring your vision to life. From developing the concept to the final product, we have the expertise to deliver high-quality work that meets your needs.
Marcus T. Stephens
CHIEF BRAND OFFICER
Heather McGrath
Operations / strategy
Michael Wescott
art director
Rachel Fontana
PR / STRATEGy
Danielle Bennings
PUBLIC RELATIONS
Jordan Kalfon
data / research
Kelly Shannon
PRODUCER
Courtney Girley
Technologist
Let's talk
Let's talk
Let's talk
Let's talk
Let's talk
Let's talk
10
Our services
innovative beings with diverse backgrounds
concept develOpment
read more
Through a blend of creativity, strategic thinking, and cross-disciplinary collaboration, we take nascent ideas and shape them into well-defined, purposeful concepts. This process serves as the foundation for our comprehensive solutions, ensuring that every project we undertake is grounded in a thoughtful and impactful concept that resonates with the essence of our clients' brands.
Strategy
read more
Whether it's brand positioning, marketing campaigns, or comprehensive business plans, our strategic initiatives are the backbone, ensuring that every creative endeavor is purposeful, effective, and aligned with our clients' overarching objectives.
brand identity
read more
Our approach to crafting a brand identity goes beyond aesthetics; it delves into the core essence of a brand, translating its personality and values into a visual narrative. Through a harmonious fusion of design, storytelling, and strategy, we shape brand identities that resonate authentically with audiences, leaving a lasting and memorable impact in the minds of consumers.
motion design
read more
Our motion graphics go beyond mere animation; they are a strategic tool to engage, inform, and leave a lasting impression. Through a seamless integration of design and motion, we elevate brand storytelling, creating immersive experiences that resonate across various digital platforms and captivate audiences in the ever-evolving world of visual communication.
concept develOpment
read more
Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.
Strategy
read more
Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.
motion design
read more
Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.