A CLOUD-BASED CREATIVE AGENCY

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based on
PLANET EARTH
innovative beings
with diverse backgrounds

Our approach is centered on the intersection of data-driven insights and creative ingenuity.

We believe that successful branding is a harmonious blend of left-brain analytics and right-brain creativity.

Selected works

Under Armour

2000
brand strategy
creative direction
product design
established original brand look + feel, while launching award-winning national campaigns, developing product innovations, and aligned talent and product to the under armour brand message "Protect this house!" Which I wrote also, bt the way.

Sagamore Spirit

2016
brand strategy
creative direction
Established brand identity and personality for sagamore spirit rye whiskey. our team also worked on the brand story and distillery tour aesthetic and experience.

Sagamore PENDRY Hotel

2016
Art Direction
retail
strategy
worked with the montage hospitality team to establish the brand identity, personality, and story for the award-winning sagamore Pendry hotel in Baltimore, md.

Copper Compass Distillery

2020
brand identity
strategy
workd with the copper compass founding team to establish the brand name, identity, story, and personality for award-winning rum brand copper compass.

Bud's Beverages

2023
Art Direction
Digital Design
concept and brand development for craft cannabis cocktail brand Bud's beverages. Thought generation created the logo and concieved the national launch plan including marketing and public relations.

CULTURE Wireless

2023
Art Direction
Webflow
strategy
the rebrand of culture wireless challenged our team to ideate the look and feel of a minority owned-brand posed to deliver the next innovation in home internet, while having meaningful social impact.

Bevi App

2022
Art Direction
strategy
we were responsible for the Concept, marketing, public relations, brand and product development for an app in the food & beagerage space.

Meet our team

innovative beings
with diverse
backgrounds

Our small, full-service creative studio offers a wide range of services to help bring your vision to life.

From developing the concept to the final product, we have the expertise to deliver high-quality work that meets your needs.

Marcus T. Stephens
CHIEF BRAND OFFICER
Heather McGrath
Operations / strategy
Michael Wescott
art director
Rachel Fontana
PR / STRATEGy
Danielle Bennings
PUBLIC RELATIONS
Jordan Kalfon
data / research
Kelly Shannon
PRODUCER
Courtney Girley
Technologist
Let's talk
Let's talk
Let's talk
Let's talk
Let's talk
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Our services

innovative beings
with diverse
backgrounds

concept
develOpment

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Through a blend of creativity, strategic thinking, and cross-disciplinary collaboration, we take nascent ideas and shape them into well-defined, purposeful concepts. This process serves as the foundation for our comprehensive solutions, ensuring that every project we undertake is grounded in a thoughtful and impactful concept that resonates with the essence of our clients' brands.

Strategy

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Whether it's brand positioning, marketing campaigns, or comprehensive business plans, our strategic initiatives are the backbone, ensuring that every creative endeavor is purposeful, effective, and aligned with our clients' overarching objectives.

brand
identity

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Our approach to crafting a brand identity goes beyond aesthetics; it delves into the core essence of a brand, translating its personality and values into a visual narrative. Through a harmonious fusion of design, storytelling, and strategy, we shape brand identities that resonate authentically with audiences, leaving a lasting and memorable impact in the minds of consumers.

motion
design

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Our motion graphics go beyond mere animation; they are a strategic tool to engage, inform, and leave a lasting impression. Through a seamless integration of design and motion, we elevate brand storytelling, creating immersive experiences that resonate across various digital platforms and captivate audiences in the ever-evolving world of visual communication.

concept
develOpment

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Strategy

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

motion design

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Selected
innovative beings
with diverse
backgrounds
awards
THE AMERICAN BUSINESS AWARDS

Best Creative Executive

2005
telly awardS

PROTECT THIS HOUSE.

2005